As the tech world proceeds to advance, so do the roles of a UX Designer. Cooperating with Product Designers, these experts are central in shaping the user experience of services and products.
A User Experience Designer manages enhancing user satisfaction by enhancing the ease of use and engagement between the customer and the product. Sometimes mistaken for the Product Designer role, the two are similar but not identical.
Seen primarily in software applications, a Design expert's job integrates ideas from UI/UX design, graphic design, and user interaction to produce a efficient and visually pleasing website product.
A UX Designer focuses their time on the customer— understanding their needs, preferences, and habits through diverse research techniques. This strategy, called Design Centrado no Usuário, ensures the product is made with the user's necessities and UX in consideration.
The creation of a Design System— a comprehensive series of principles, components, and design standards— is another responsibility of UX Designers. This collection aids in maintaining consistency across multiple products and increases efficiency.
Prototipagem and usability testing are critical steps in the design process. A model is a preliminary model of the product that helps detect potential challenges and areas for improvement. Tests are then carried out to evaluate the design's ease of use and effectiveness.
The understanding and organization of information— called information architecture— serves to upgrade the design's usability and user experience.
Finally, reviews from actual users— obtained through user research— provides valuable data that aid in enhancements and development of future designs.
Tools such as Figma—a vector-based prototyping and design tool—are valuable assets for User Experience Designers, aiding in team collaboration and sharing designs with ease.
In essence, the jobs of a UX Designer and Product Designer provide an essential contribution to the creation, improvement, and evolution of products. Through a comprehensive process, involving design, research, and testing, they ensure products are user-friendly, efficient, and meet user needs.